The development process poses many challenges. There are five main parts to development – Marketing/Sales, Finance, Design, Risk and Construction. Rise ensures you have one less with our state of the art marketing platform. We push to maximize your project’s exposure and in turn your ROI.
Brennan Rise marketing commences the second your project begins. There are five main parts to marketing – Predevelopment, Marketing Intelligence, Branding, Media and Disposition. Understanding and effectively reaching your target market is as important to the financial success of your project as any amenity, appliance, fixture or finish.
Marketing your project beings far before your foundation is in the ground. We offer guidance on site selection, and highest and best use analysis — zoning, unit court, unit mix — as well as experience- and data-driven insights on floor plans, common space and amenity programming, interior finishes, and landscape design.
We also have a network of trusted advisors who can help with legal matters, financing, architectural design, and construction consulting and management.
Every project is unique. Truly understanding your project, and where it fits in the marketplace, starts and ends with research. We believe that at the foundation of any good marketing effort is a series of detailed and forecasted Comparable Market Analysis (CMAs).
We distill open and closed transactions, product type, and location to appropriately assess and position your product. Throughout your development process, we maintain the currency of your CMA and, when necessary, adjust your market positioning.
One of the most important services we offer to our clients in the development of a unique brand. A successful branding campaign is a bridge between a developer and potential buyers.
We provide a team of experienced design professionals to bring your unique vision to market. Once we have helped craft your brand, we ensure your message is communicated seamlessly through all content and the physical design of your development.
Beyond the brand lies a comprehensive media plan. In the past, it was as simple as a listing brochure and an ad in the New York Times. Things have changed. We help develop merchandisable content in all verticals of media consumption.
We coordinate brochures, renderings, architectural models, 3-D video tours, websites, e-mail marketing campaigns, paid search, event and guerrilla marketing, search engine optimization, social media efforts, and PR. Established content is continually allocated based on target audience and reach.
The sales process originates well in advance of site visits, offer sheets, and closing tables. Throughout your project we provide inventory release and pricing strategy. We advise on sales center and model unit development.
We manage listings in all mediums and all sales events and showings. In addition, we offer sales process, analytics, tracking and reporting.