Case Study: Double Transaction

Trading Up For Space, While Trading Down In Price (easier said than done)


The Process

Step One. The first thing we did was carry out a comparable market analysis for the cooperative apartment our client owned. Our comparable market analysis is a summary of closed sales, listings in contract and listings on the market of nearby similar-sized properties. Our analysis helped us guide our client toward an asking price that would be the most likely to result in strong buyer interest and a signed contract within the 90-day time frame the client had after listing the property.


On the sell side, our polished, intense and professional marketing effort resulted in multiple offers for our client to consider. Their property sold for $2,850,000 – about $100,000 over the asking price – which set a new record for the building.

“The team at Brennan helped us navigate an extremely complex double-transaction in which the sale of our existing apartment needed to closely coincide with the purchase of our new house... It was their expert advice and calming influence that provided the reassurance we needed to manage such a challenging situation."

– N. & K. Gould